Gifting in the Indian workplace has always been more than a perk—it’s the secret ingredient that makes employees feel special, turns offices into vibrant communities, and sparks joy even in the most routine days. But in the world of social media, thoughtful gifting now doubles as an outstanding branding opportunity, especially during Diwali.
When Diwali Gifts Make Headlines
This year’s Diwali saw a perfect example of gifting done right: one leading company delighted its team with stylish strolley bags. The response? Employees couldn’t wait to flaunt their new travel companions on Instagram and LinkedIn—proudly sporting the company logo on airport adventures and weekend getaways. The brand became instantly relatable, and the positive buzz extended far beyond the festival season.
On the flip side, social media was abuzz with a viral video showing an employee tossing a box of soan papdi—turning the innocuous sweet into a meme-worthy symbol of uninspired, generic gifting. If anything, this playful uproar drove home how a ‘meh’ gift can feel like a missed opportunity for connection, reflection, and positive branding.
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Deep Dive: Comprehensive Gifting Strategies
Forward-thinking Indian companies know that real engagement comes from gifts that are memorable and meaningful:
- Smarter Physical Gifting: Beautifully packaged, eco-friendly, and functional gifts (like the strolley bag!) bring everyday delight—and double up as subtle, mobile billboards for your brand.
- Digital Gift Cards—Local and Global: From favorite Indian platforms to international retailers, digital gift cards offer freedom of choice, appealing to diverse tastes and lifestyles.
- Experience-Driven Rewards: Spa vouchers, adventure outings, and online masterclasses rise above the ordinary, helping teams create stories together rather than collecting generic trinkets.
Companies That Get It, Win Big
Research proves that well-curated gifting programs boost morale, retention, and engagement—while thoughtful Diwali gifts can turn employees into proud brand advocates, one airport selfie at a time. Meanwhile, companies like Evoglim enable seamless, creative gifting solutions that make every gesture count, minus any #soanpapdi moments.
Ready to Make Your Next Gift Truly Memorable?
Looking to create moments your team will actually share and celebrate? Reach out to Evoglim at info@evoglim.com or call us at 8287220092 for gifting ideas that excite, delight, and build lasting brand value.
